Measurable Goals

SITE MAP

	What is Phase II
	Who is Affected
	What is a small MS4 Fact Sheet 2.1 Fact Sheet 2.2
	What Are the Phase II Small MS4 Program Requirements?

Six minimum measures

	Public Education and Outreach
	Public participation
	Illicit Discharge Detection and Elimination
	Construction Site Runoff Control
	Post-Construction Runoff Control
	Pollution Prevention/Good Housekeeping

State Implementing Rules

	North Carolina NPDES Phase II Temporary Rule Text (pdf)
	North Carolina's NPDES Phase II Stormwater permanent rule-making process

Educational Tools

	Downloadable Presentations
	Letters

Maps

	NC River Basin Map
	NC Basinwide Planning Maps (Thumbnail Links)
	NC Urban Areas
	Other NC DENR Maps

Federal Rules and Factsheets

	Federal Rule Language
	Permitting and Reporting
	Small Construction
	Construction Rainfall Erosivity Waiver
	No Exposure Exclusion

Funding sources

General Funding Sources

Questions Not Answered Here

Contact:
NCDENR Stormwater and General Permits Unit: (919)733-5083

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Site made available through the cooperation of the following organizations:

NC Division of Water Quality

Northwest Piedmont Council of Governments

Land-of-Sky Regional Council

Upper Coastal Plains Council of Governments

Western Piedmont Council of Governments

MEASURABLE GOALS

The objective of the Education and Outreach sector is to reach as many people as possible with the educational message and to see real results in the public’s response.

One of EPA’s requirements for the Stormwater Management Program is that the Education and Outreach sector attain measurable goals. For instance, if a Town designs and prints brochures with facts about non-point source pollution making its way through the stormwater drain system into the river, and the brochures sit at the Town Hall offices and are seldom picked up by visitors, the message is not reaching many people and has little effect. If a business is educated about the environmental and cleanup costs associated with letting polluted water from its facility flow into storm drains, but the management does not support self-imposed standards to prevent it, the message has not resulted in a positive response. A measurable goal, then, will require that a measurable result be evidenced. Following is a sample of goals with results that can be measured. Many more are possible.

Goal	Strategy	Result
Reduce clogging of storm drains	Educate citizens about causes of clogs in storm drains through newsletter in water/electric bills, newspaper articles, radio/TV spots	Less water standing in streets due to clogged drains (Could be measured by comparing # of hours spent unclogging drains before and after education campaign.)
Reduce oil content in stormwater runoff	Notices sent to businesses that repair automobiles and businesses that sell to do-it-yourselfers.	Reduction in oil content of stormwater at outfalls measured by “before” and “after” analyses
Overall reduction of pollution entering storm drains	Stenciling of storm drains, and public awareness campaign through the media	Reduction of water pollution at outfalls measured by “before” and “after” analyses
Reduce illegal dumping into storm drains	Set up hotline for reporting suspected violators	Increase in number of reports of illegal dumping.
Reduced amount of trash in stormwater runoff	Set up “Adopt a street” or “adopt a block” community action groups through the schools, civic clubs, or other groups to clean up litter on a continuing basis.	Less trash exiting outfalls. (Could be measured by regular spot checks of outfalls and/or comparing # of hours spent unclogging drains before and after adoption program.)

Sources of Information and Assistance

ENVIRONMENTAL PROTECTION AGENCY
Process for Developing Measurable Goals