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REACHING
DIVERSE AUDIENCES
| Each community has its own personality, level
of sophistication, and situations. |
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THE OPERATOR OF EACH SMALL
MUNICIPAL SEPARATE STORM SEWER SYSTEM (MS4) IS GIVEN
BROAD FLEXIBILITY IN CHOOSING PLANS FOR EDUCATING AND INVOLVING HIS OR
HER COMMUNITY SO THAT ACTIVITIES AND MATERIALS MAY BE GEARED TO THE ISSUES
PRESENT AT THE LOCAL LEVEL. |
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A variety of strategies should be employed in order to
reach a maximum number of people, including minority
and disadvantaged citizens, and children.
Information should be printed in more than one
language, and pictures may be used to reach those
who cannot read.
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Measures may be targeted toward business or
institutional groups that may have a significant
impact on stormwater contamination. |
Sources of Information and Assistance
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Outlets
for Disseminating Educational Information:
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Community
Colleges that have English as a Second Language course
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Local
Churches that serve minority or diverse populations
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Minority Food Stores
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Sports
Equipment and Supply Stores
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Auto
Parts Stores
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Local
Industrial Facilities, Restaurants, Carwashes,
Vehicle Repair Service Providers
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